Download the core story framework that gives your donors a reason to care and act.

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    The Four-Ingredient Worksheet helps you identify the key ingredients every fundraising story needs—and find them fast.

    • Find out why it matters to show one character instead of a faceless group.
    • Narrow in on a clear conflict so your audience knows what's at stake.
    • Cultivate a stronger emotional connection that helps donors relate.
    • Identify the concrete details that make your story more memorable.

    Turn your raw story material into a stronger fundraising story with a clear, practical approach you can use again and again.